Events & Activations
NXN, No Exit Needed
USA
Building a Korean Photobooth Brand From Scratch
The client
An early stage Bay Area operator introducing the Korean photobooth experience to the South Bay, with an unusually considered brand for its stage.
- Two machine formats from launch, high angle and portable
- Publishes market education content on the Korean format
- Partnership led growth in a high spend events market
What the deployment demands
What NXN reveals is how the category has matured. A new operator launching today does not buy one booth and hope, it buys a high angle unit and a portable unit because customers now expect a choice of format. The fact that they also have to publish explainers about what a Korean photobooth is shows the other half of the picture: outside a handful of cities, the market still needs teaching before it can be sold to.
NXN, No Exit Needed in pictures
Want a booth like this in your business?
Tell us the model, the venue and the country. We reply with a written quote.
